Job Description

• SNS (Social Media Marketing)

- Develop and manage the company’s social media strategy across Facebook, Tik Tok, Instagram, YouTube, and other relevant platforms.

- Create and schedule engaging posts (photos, videos, reels, stories) to promote products, campaigns, and store events.

- Monitor and analyze engagement data, follower growth, and ads performance to optimize future content.

- Respond to followers’ comments and messages to maintain positive customer relationships.

- Make content and collaborate with graphic designers to ensure consistent brand identity.

• Live Stream Marketing

- Plan and execute regular live streaming sessions to promote products, highlight promotions, and interact with customers in real time.

- Prepare product scripts, live show flow, and talking points for the host.

- Coordinate with Sales Manager and store teams to ensure products shown are available and updated.

- Track viewer engagement, comments, and conversion rates to evaluate live stream effectiveness.

- Train staff or hosts to improve on-screen performance and customer interaction.

• Workshop & Customer Engagement Events

- Plan, design framework and Guidelines for workshops to Sale Manager

- Ensure alignment between workshops and company marketing objectives.

• Market & Customer Research

- Conduct regular market research to understand customer behavior, competitor activities, and product trends.

- Prepare reports on consumer insights, pricing comparisons, and sales opportunities.

- Support management in making marketing and product decisions based on data-driven insights.

- Analyze campaign results to measure ROI (Return on Investment) and recommend improvements.

- Maintain a database of marketing research and performance reports.

• Planning & Coordination

- Develop monthly marketing calendars integrating SNS, live streams, workshops, and research activities.

- Prepare performance reports and presentations to the General Manager or Management Team.

Job Requirement

1. Must Requirements (Must-Haves Conditions)

- Bachelor’s degree in marketing, Business Administration, or related field.

- Minimum 4–6 years of marketing experience, including at least 2 years in a managerial or supervisory role.

- Strong experience in SNS (Social Networking Service) marketing and live commerce operations.

2. Strongly Want (Preferred Conditions)

- Strong in retail marketing, brand management, and digital marketing.

- Excellent leadership, communication, and project management skills.

- Strong English for business communication (reporting, presentations, and collaboration).

- Good analytical, creative, and problem-solving abilities.

- Personal Attributes: Innovative, customer-focused, able to work under pressure, and willing to travel.

- Working Hours: Mon–Fri (8:00am–5:00pm), Sat (8:00am–12:00pm); 1.5 days off per week.